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Skilful baking simplified with readymade products
Summary
How readymade bakery products can benefit your hospitality business?
These are challenging times for hospitality business owners. Thanks to rising interest rates and the cost-of-living crisis, millions of Australians are eating out less often and watching their dollars closely when they do.
Persistent inflation is compounding the issue, pushing up the prices of everything from energy and ingredients to essential insurance cover. Most hospitality businesses are running on tight margins, and it’s impossible for them to absorb these increases. Instead, they’re having to pass them on to customers in the form of higher prices.
Containing your costs while maintaining the quality of your offering can help your hospitality business continue to trade profitably through these tough times. One easy way to do so is by incorporating some readymade bakery products into your menu or range. Here are some of the reasons why using and selling them is a smart move.
Convenience
Do you often feel there aren’t enough hours in the day, nor employees in your team, to make everything you sell from scratch and provide stand-out service to your customers? It’s a common problem and one that’s only gotten worse since COVID-19, which was the catalyst for many hospitality workers exiting the industry.
Readymade bakery products can make it possible for you to offer a broad range without having to work double shifts to keep the racks and cabinets stacked. Instead, you can determine what it is you’re best at and complement those in-house specialties with high quality bread, pies and pastries that come ready to serve and sell.
Consistency
Whether you’re running a standalone operation or a national chain of venues or outlets, quality control is one of the keys to long term success in the hospitality industry. That means delivering consistently well made products to your customers, week in, week out. Produced to exact specifications and snap frozen off the line, readymade bakery products can be part of your winning formula. They travel well, are easy to store and, when parbaked or reheated, offer the same fresh-from-the-oven smell and taste every time.
Cost savings
When you’re buying fresh bread and pastries, working out how much to order can be challenging. Many baked goods have a short shelf life and the cost of wasted ingredients and products can quickly add up for businesses that don’t estimate demand accurately. Over-ordering is bad for the environment too.
Switching to quality, stone baked readymade products that can be pulled from the freezer and parbaked in minutes is an easy way to do your bit to reduce food wastage and give your bottom line a boost.
Creativity
While most chefs have a few perennial favourites that stay on their menus forever, keeping it fresh is the key to getting customers to return again and again. It’s easy to experiment using readymade bakery products, swapping out the steak sandwich on ciabatta, say, for a seasonal special of beef brisket on a diamond roll.
Partnering with a supplier that has deep knowledge of the hospitality trade and a strong history of innovation will help you ensure your menu remains relevant and appealing all year round. And if you’re looking for something bespoke to elevate your offering above the competition, it pays to choose a supplier whose technical team includes seasoned bakers and pastry chefs.
Customer experience
Every hospitality business owner knows that an enjoyable dining experience is about more than just the food. Sure, it’s important, but so is the ambience you create and the service you provide. Streamlining your preparation and production processes with the use of carefully chosen readymade bakery products can free you and your team up to concentrate on creating the sort of experiences your customers will remember, for all the right reasons.
Readymade bakery products are a clever, convenient choice for hospitality businesses of all stripes and sizes. Using them can save your business time and money and free you up to focus on providing your customers with a more enjoyable experience.
With over 100 years of baking experience, no one knows more about readymade bakery products than Goodman Fielder Foodservice’s local customer success specialists. If you’d like to learn more about how they could enhance or expand your range, get in touch today.
Ian Dellit
National Sales Manager –Industrial/ FNQ Distributors/ Petrol & Convenience
Goodman Fielder Foodservice